THE PROBLEMS OF INDIAN RETAIL SECTOR AND IMPORTANCE
OF ONLINE BRANDING AND PROMOTION OF THE RETAILER.
Gone is the day when we hopped from one shop to the other for a
bargain, when discounts came with an extra panipuri treat. Though
INDIA is still the world’s 5th largest retail marketplace. And it
contributes around 10% to the GDP,still, the upcoming generation
would never taste the market scenes. Technology, pandemic,
urbanization, high living standards all have led to challenges for the
retailers. Let’s look into some of them.
URBANIZATION
• People from villages migrate to urban areas for good income,
urban people get divided into two section selling the correct
product get difficult
• Higher living standards, higher pay scale leads to higher luxury
needs, markets replaced with malls, supermarkets more
organized sectors drape the retail market.
THE YOUTH
• The youth is tech-savvy and moneyliscious since teenage.
• They are getting opportunities to earn at an early age, spending
most on electronics, apparel, and other accessories.
TECHNOLOGY
• In this era online modes are getting more and more popular,
people are preferring cashless, home delivery services.
• Easy and hassle-free processing and good discounts all in one
place. These all are provided by online platforms causing completion for the retail market.
So the retail market encompasses traditional strategies with hoarding
boards, direct offers, etc, while digital marketing involves Facebook
ads, Instagram stories, email campaigns, etc. which is more influential
and has a higher growth rate.
Using social media wisely would improve your branding, A well-made marketing strategy with active performance can increase your branding opportunities and attract your customers.
FOR EXAMPLE:
Influencer marketing
• This is at hype in 2020, they give more relevant and understandable content to the customers, and would gain the trust of people.
And in this process, many third-party agencies have come upon with bridging the gap between retailers and customers using social media. For example lealmart india private limited,
• LealMart is the fastest growing authentic directory that takes pride in connecting buyers and sellers across India and beyond.
• As retailers are not getting the proper exposure to the online
marketing companies like lealmart counsel as direct retailers to
the customers without creating the hassle of creating another
online platform.
• They increase your brand visibility, enhance your ROI, and better
traffic which would get you a smooth business platform.
• Lealmart lists the shops on its platform to get better recognition.
they provide a list of all services they provide to their customers
• Offers given by retailers during festivals usually don’t get much
recognition lealmart provides better recognition and quality offer
functioning list in their platform.
• They provide hassle-free cash receipt services to the retailers.
In a summary, we can say they are making the life of both sellers and
customers a bit easy. With this, I would like to end my work hope this
was informative for everyone.
